Each year in mid-summer, key cycling brands spend significant time and money courting editors to secure valuable column inches and web coverage for their products. Media attention is crucial to successful launches that integrate well with the major fall trade shows and influence buyers from around the globe. Meanwhile, editors struggle to determine how many press launches they can feasibly attend given tightening resources, tough economic conditions ahead and so many choices.

To address this need, Lifeboat Solutions is hosting Press Camp(TM) 2009, providing a venue where bike industry companies will present their 2010 products to a captive audience of top editors. The event is strategically timed early in the summer, ensuring valuable editorial coverage during the high-buying season and well in advance of fall trade events.

Editors from leading publications and websites have already been confirmed and are looking forward to attending the event. Lifeboat Solutions is proud to announce the participation of the following mainstream media:  Men’s Journal, Wired Magazine, and Outside Magazine; correspondents from prominent U.S. newspapers, including USA Today, and Los Angeles Times; editors from industry outlets such as Bicycle Retailer & Industry News, VeloNews, Dirt Rag, and Cyclingnews.com; as well as international trade magazines such as BikeBiz, Tweewieler, Bike Europe, Eurobike Show Daily and Singletrack. For a complete updated list of confirmed media outlets CLICK HERE.

• This is a limited opportunity available by invitation only. Space will be limited to the first 20 companies. Register now to secure your space.

• For three days, 20 of the world's best editors from both inside and outside the cycling industry will gather with cutting-edge bicycle industry manufacturers in epic Sun Valley, Idaho. Along with amazing accommodations at Sun Valley, this area provides outstanding road and off-road riding for comprehensive product testing of 2010 cycling gear.

• Manufacturers' private product showcases will be held in Sun Valley Resort apartments. The schedule also includes product demo sessions and a general outdoor display area to promote products and prep gear for editor testing.

• Press Camp(TM) will provide ample networking opportunities. The resort setting is intimate, relaxing and conducive to producing long-lasting relationships with these important members of the press.

• Press Camp(TM) will finally make it possible for manufacturers to efficiently go to market and have the best opportunity to receive the editorial support innovative brands deserve.

1. Press Camp(TM) will provide smaller companies big company exposure at a very reasonable price, will greatly reduce product launch out-of-office time and introduce many manufacturers to new media outlets.

CLICK HERE for the latest Press Camp News